maandag 24 oktober 2011

How to redesign your business for the new social customer | Brian Solis

Robert Scoble (American blogger and technical evangelist) sits down with social media expert Brian Solis and talks to him about the idea behind Solis' new book 'The end of business as usual'. The book deals with how businesses need to rethink their strategy of selling their products. How can businesses create a meaningful, authentic connection with the consumer, assuming that there is not just one role for the consumer, but that they can be a customer, an advisary or a advocat.


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