maandag 28 november 2011

Social Proof Is The New Marketing | via TechCrunch

The author of this article, Aileen Lee, claims that the new marketing way to cost-effectivly attract new customers is by harnassing a concept called 'social proof'.

Wikipedia describes 'social proof' as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.

In the article below you can read about the five types of social proof.

Social Proof Is The New Marketing | TechCrunch

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