This is a very interesting guest article by Matthew Barker on Tnooz. He writes that the search engines of the very near future will make qualitative assessments of the quality and usefulness of content. This subjective value judgement will be used to determine the ranking and the exposure of a website.
As search engine technology is getting more and more advanced, it can monitor when visitors arrive on a website, what vistors do on a website and how they interact with the content. The volume and frequency of interactions via social media is especially important. Content that creates a 'buzz' (tweets, +1's, share,...) will not only increase exposure on local social platforms, but also universal search results.
This means that, for travel websites to be successful, they don't need just good content, they need extraordinary good content. Something that destination marketeers need to know and need to act on. Click on the link below to read the whole article.
The future of search marketing for the travel industry | Tnooz