vrijdag 11 mei 2012

Locatiemarketing en het 'nieuwe winkelen' in Londen

Het 'nieuwe winkelen' krijgt vorm in o.a. Londen. In ruil voor het accepteren van mobiele vouchers en kortingen, krijgt het winkelend publiek gratis wifi in een geselecteerd aantal winkelstraten en -gebieden. De dienstverlening komt to stand via samenwerkende partners Spectrum Interactive (wifi provider) en Selective Media (media partner). Volgens deze laatste zien steeds meer merken het belang in van mobiele vouchers. Een spannende ontwikkeling op het gebied van location-based marketing.

Londoners to Get Localised Mobile Offers Over Free Wi-Fi

How to make location-based marketing a success: 24 tips | via Social Media Examiner

Years ago I watched a BBC program on people buying a house in London. The real estate agent told the potential buyers that three things are important when you buy a house: location, location and location. Even though it is a simple remark, it's is also a very true and valuable one.
The same now goes for marketeers who, through mobile devices, are having the opportunity to target potential customers based on their location.
In the article below Debbie Hemley provides us with an A-Z list of things to consider when you want to make location-based marketing work for your destination.

26 Tips for Success With Location-Based Marketing | Social Media Examiner

How to use social media in the tourism industry: 20 steps | via Tnooz

Professor Dimitrios Buhalis, director of eTourism Lab and president of IFITT, has come up with a comprehensive 20-point list on how to make sure you use social media to it's full potential in the tourism industry. A very worthwhile read for DMO's, CVB's and others.

Why social media in travel sucks and 20 things that you should now do about it | Tnooz

woensdag 2 mei 2012

New: interactive travel guides from Frommer's

This sounds nice! Frommer's have come up with a an interactive travel guide for iPhone and iPad. The content is downloaded, so you don't have to worry about roaming costs. You can browse through data, get local weather updates, read user reviews (from Tripadvisor) and share your own opinion's. You can even highlight interesting part in your guidebook (like you would in a paper version) and this part gets saved, so you can get back to it later with ease. Read more about these new interactive guide books in the article below by Sonia Paul.

Frommer's Interactive Travel Guides Available for iPhone and iPad