vrijdag 13 april 2012

How to NOT market your destination: Limburg's asparagus commercial

I know that The Netherlands' most southern province - Limburg - has a culinary status and that the asparagus season has just started, but the new promotional video of Limburg's Tourist Offices (VVV's) completely misses the boat.
I think their new promotional video is offensive, sexist, suggestive and shows bad taste. I really have no idea how they think this new branding strategy fits in with the high standards that the people of Limburg value and the high quality of Limburg's tourism product.
If it's publicity they are after, they may just get lucky.

Thanks to Patrick Mulder for noticing this video. I am curious what your opinion is on this video and Limburg's new branding strategy. Let me know!

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