Years ago I watched a BBC program on people buying a house in London. The real estate agent told the potential buyers that three things are important when you buy a house: location, location and location. Even though it is a simple remark, it's is also a very true and valuable one.
The same now goes for marketeers who, through mobile devices, are having the opportunity to target potential customers based on their location.
In the article below Debbie Hemley provides us with an A-Z list of things to consider when you want to make location-based marketing work for your destination.
26 Tips for Success With Location-Based Marketing | Social Media Examiner