Social media-inspired content marketing: 7 lessons

Content is at the heart of social media. It fuels engagement through stories and communications. By understanding these social media related interactions, marketeers can create content that helps them reach business goals (f.e. market their tourist destination). In this article Heidi Cohen shares 7 content marketing lessons she gathered at New York City's 'Social Media Week 2012.'

7 Social Media-Inspired Content Marketing Lessons