Digital and mobile is deeply integrated in the lives of generation Z. This generation, also known as the 'internet generation' (born from the mid to late 1990's) has grown up with the 'world wide web'. In order to be visible on their 'radar' brands need to come up with tailored mobile strategies, for example by linking their services with Foursquare, Instagram or partnering with TV apps like Miso and GetGlue. Check out the article by brand-e, by clicking on the link below.
brands must create mobile strategies for Gen Z says JWT | brand-e