zaterdag 26 november 2011

The Future of Social Media for Hotel Marketing, Travel and Tourism

The summary of this article really makes clear what the future of social media will mean for the tourism industry:

"Travel Marketing must embrace the digital processes and digital technology. To reach an increasingly fragmented audience requires increasing automation. Tourism marketers and business owners will find themselves in the information business."

The author of this article, Clay Shirky, proposes that Facebook, Twitter and social networks are defining the future of media, advertising, marketing and communications. In this 'age of participation' an interactive network of consumers and suppliers are 'publishers', enabled by the new media. But when everything becomes social, social media will have no significance, what will matter is process and content.
You can read the full article below via the link.

The Future of Social Media for Hotel Marketing, Travel and Tourism

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