Search engine optimisation is all about improving the overall engagement and sentiment towards your brand on the web, not just on building inbound links and generating new content. Search engines are rapidly integrating social data, in an ever growing effort to make search results as personal as possible. As this help the consumer with his search, social data - like reviews - help companies improve their ranking in these search results. And a higher ranking results in more organic traffic.
In the guest article below by Anthony Rawlins, CEO of digital visitor, you can read more on the power of reviews for your online visibility.
The power of just ONE user review for travel companies | Tnooz