Again a great article on Pinterest and it's influence on the way marketing is done via social media. Women tend to engage more on social sites (30% more than men), 55% of mobile social network use is female and women make up 82% of the users on Pinterest. And maybe even more important to brands: women account for more than 85% of all consumer purchases (from autos to health care and I bet travel is in there as well). Marketing via social media seems to be influenced by the old mantra: "Ladies First'. Read the article below by Curt Finch for more information on how to target the female consumer.
How Pinterest's Female Audience Is Changing Social Marketing