Four Seasons Hotels have just introduced their new trend report. It shows that the luxury traveler has embraced and is engaging with digital media on a large scale. It also shows that luxury travel brands that do not embrace a holistic digital media strategy will not survive.
Implementing a digital strategy is no longer 'nice to have', but essential in branding and marketing.
Some conclusions: luxury is back, branding moves to the social sphere, e-commerce is king and the iPad rules. To read more about and download the full report, check the following link: The luxury traveler in the new digital world
As the download link in the above article does not seem to work for everyone, you can also try this link: http://www.preview.fourseasons.com/luxurytrendreport/
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