Joe Pulizzi (@juntajoe) published a great article on his blog about the new content marketing strategy from Coca-Cola called 'Content 2020'. In two videos Coca-Cola tell about how important they consider content to be and how they want to change from creative excellence to content excellence.
They are looking to create new and 'liquid' ideas, that are in line with their business objectives, their brands and consumers interests, and that will provoke conversations and earn a disproportionate part of popular culture.
You can watch the videos through the link below.
Coca-Cola bets the farm on content marketing: Content 2020